Apex Wetsuits Case Study
Project Overview
Apex Wetsuits is a conceptual web design project focused on storytelling and adventure. This project aimed to explore how design can evoke emotions and create a compelling brand narrative for a wetsuit company catering to adventurous surfers.
Project Goals
The primary goal of this project was to practice web design while emphasizing storytelling. The objective was to craft a digital experience that not only showcases wetsuits but also inspires surfers to chase epic waves around the world.
My Role
I led both the branding and user interface (UI) design for this project. My focus was on building a cohesive brand identity and creating an immersive landing page that draws users into the world of adventure and exploration.
Design Process
Research & Inspiration
To start, I researched competitor wetsuit brands and analyzed their websites. I wanted to understand their visual language, design patterns, and how they communicated their brand stories. This research helped me identify opportunities to differentiate Apex Wetsuits with a stronger focus on storytelling.
Design & Tools
I used Sketch for the design of the landing page and Affinity Photo to edit and enhance imagery. My goal was to achieve a consistent, adventurous aesthetic. I meticulously selected images that felt like they came from the same photographer to avoid a disjointed stock photo look.
Overcoming Challenges
One of the biggest challenges was sourcing images that conveyed the story of surfers exploring iconic surf spots worldwide. I edited photos to enhance their epic feel and maintained a cohesive visual style across the site.
Outcome
Although this project was not intended for launch, it successfully achieved its goal as a personal exploration of storytelling in web design. The final design showcases my ability to build a brand narrative and deliver a visually engaging UI.
Key Takeaways
Storytelling can transform a standard product page into an immersive experience.
Consistent imagery and thoughtful editing can significantly elevate brand perception.
This project reinforced my passion for blending design with narrative to create memorable digital experiences.
Consistent imagery and thoughtful editing can significantly elevate brand perception.
This project reinforced my passion for blending design with narrative to create memorable digital experiences.
